Do You Plan 'Instagram Vacations?'
Updated: Sep 18, 2018
“Pics or it didn’t happen!”
Admit it…have there been times when you're planning a recent trip or a vacation and you found yourself thinking...’oh wow, this is gonna look GREAT on Instagram!’
You’re not alone.
(I’ve totally done that!)
Forget about cost, food and sightseeing ~ what really seems to matter to many current travelers is how good their trip will look on social media.
Yep, I’m not kidding. Especially for millennials.
Recent research among travelers aged 18-33 indicates their choice of holiday destination is being driven by how ‘Instagrammable’ it is.
The study of 1,000 adults for UK-based holiday rental home insurance provider Schofields has revealed the importance of trips being socially sharable.
Just over 40% of respondents valued how their holiday will appear to their friends and families as the most important factor.
The results in order of popularity were:
How ‘Instagrammable’ the holiday will be – 40.1%
Cost/Availability of alcohol – 24%
Personal development – 22.6%
Chances to experience the local cuisine – 9.4%
Opportunities for sightseeing – 3.9%
That's now a thing.
Condé Nast Traveler contributing editor Mark Ellwood told ‘CBS This Morning’, "We're not picking a vacation destination and taking a picture once we get there. We're thinking, 'Can I get a great picture? If I can’t, I'm not going to go.’”
It's not always about impressing others with photo-worthy trips. Instagram has also become a travel guide for many people, with more than 70 percent of the platform's content now related to travel.
New Zealand and Iceland are now popular destinations, but it wasn't that way just a few years ago, according to Ellwood.
"New Zealand is one of the hottest destinations in the world, partly because its scenery is so Instagrammable," Ellwood said. "New Zealand has an area that focused on Instagram in its tourism marketing. Numbers went up 14 percent."
Travel destinations aren't the only ones taking advantage of the latest trend. Hotels seem to be changing to cater to a more "Insta-friendly" look.
"When you walk into a hotel lobby, take a moment and look around and think, 'What about the design here is intended to be photographed?' They're not white anymore. They're bright colors," Ellwood said. "The hotels want you to take pictures.”
And why not?
I admit that I truly enjoy taking and sharing photos while on vacation (a LOT of photos), especially if I'm eating some especially delicious (and photogenic) food in a fab restaurant...or staying in a cool hotel or destination.
I am definitely one who scrolls through my Insta feed, looking at fun and fabulous travel photos…and then adding to my travel ‘Bucket List’.
So…in the spirit of all things 'Instagrammable', I did a little web searching and found some fun lists with the hotels, cities, restaurants and tourist destinations that are featured most frequently (and most favored & liked) on Instagram.
The lists are below ~ enjoy checking them ALL out ~ perhaps they will help you pick and plan YOUR next fabulous 'Instagram Vacation'!